Goals/ Objectives

• Create brand identity

• Deliverables for Patent Board for approval; logo, business card, pitch box

• Website development 

• Product awareness and availability

Research/ Insight

Researching construction etiquette and the lack of respect for construction sites resulting in extremely dangerous, if not deadly, situations. Looked at other logos, websites and marketing plans for companies in the same industry. 

The product in development is the first of its kind, so research was focused on what sets it apart from current products on the market and why they lack in comparison and how to stay ahead of the pack.

I wanted the logo to reflect the purpose of the product; safety. So I researched how to show safety and stability in a static mark. From that research came the font and color choice for the identity.

Development

In order for the product to begin manufacturing, a patent was needed. The patent approval board requires proof of development - a logo, business card and the product itself was needed. 

Developing a brand identity to show the attention-grabbing and life-saving aspects of the product to reflect in the logo was essential. From there, I came up with some alternative ways to show the product “in action”.

Setbacks

I was lucky enough to have been given full creative freedom from my client. The only hiccup we’ve faced so far is maneuvering product development midst the pandemic.

However, with this creative freedom, I also need to keep a realistic mindset on what deliverables are needed and how to acquire them. Working with the printer, some creative compromises were made for productivity and budget restraints.

Outcome

While still a work in progress, so far a working logo, business cards and pitch box have been developed. After approval from the Patenting Board, the project will proceed with website design and development.

Next Steps/ Results 

Stay tuned to see more!